Tiger Woods dropped by Gatorade sports drink company
Nike may be sticking with shamed golfer Tiger Woods, but he has just been dropped by another sponsor.
A day after the athletic wear company repledged its support for the apologetic golf star, PepsiCo-owned Gatorade announced that it was dropping its endorsement of Woods.
The company had already discontinued its Gatorade Tiger Focus energy drink back in December, a month after his car accident and breaking news of his numerous affairs.
A spokeswoman for Gatorade confirmed: “We no longer see a role for Tiger in our marketing efforts and have ended our relationship.
“However, our partnership with the Tiger Woods Foundation will continue. We wish him all the best.”
The PepsiCo beverage line is the third company, following AT&T and Accenture, to drop Woods completely since his personal life made headlines.
Leave a Reply